By: Amy Robinson
Interviewing the man that made Fast Company’s list of the “100 Most Creative People in Business” can be a bit of a daunting task – especially when the subject just happens to be the rare genius who transcends genres. Is he a scientist? Absolutely. Is he a creative? Without a doubt. Bran Ferren defies all of the cultural labels we use to define ourselves, and he is thoroughly unapologetic for doing so. He is both an engineer and a creative force to be reckoned with.
With the oldest of the Millennial Generation – people born between the early 1980s and the early 2000s – now approaching their thirties, researchers have begun to look at the next generation coming of age. Who are they? How will they differ from those who’ve come before them? And what will they be most interested in?
By: Brian Pierce
Illustrations by: Brett Affrunti
There’s nothing on Earth like a live event: the excitement of the crowd, the energy of the performers, and the interplay between the two can be absolutely incredible. However, things don’t always go as planned.
When pigs fly…and keep flying
The audience at Coachella in 2008 was awestruck as Rogers Waters of Pink Floyd performed his song “Pigs” – especially when a two-story, inflatable pig took to the sky. Unfortunately, the swine slipped its moorings and sailed off into the night. It was later found in tatters a few miles from the festival grounds. That’ll do, pig.
Some leaders ask, “Why do we need to change if we’re profitable at the moment?” However, visionary leaders know that change can either happen to you or because of you– and the latter puts you in a much stronger position.
Of course, change is not easy. It requires new perspectives, different approaches, diligence, and the willingness to keep learning. Most of all, it requires creativity.
Although successful, creative businesses come in all shapes and sizes, they tend to share cultural similarities. These organizations understand that the best way to prepare for the future is by becoming relevant today. They also recognize that there are multiple paths to success that can be reached in different ways by different people. When the organization provides the creative spark, team members can unite to achieve a common goal.
There’s no doubt about it: putting on an event is expensive. As much as you want to keep costs to a minimum, the last thing you need is for your event to come off as cheap. Here are seven ideas that can help you save money and not lose face with your attendees.
Create a Budget
If you want to control costs, you must understand what those costs are. Itemizing costs before they’re incurred ensures you will stick to a reasonable budget. Sure, unexpected expenses will pop up. But the point is to minimize these as best you can, and to have some padding built into your budget so you know exactly what you can and can’t afford.
In a career spanning four decades, Ricardo has created eye-catching, thought-provoking illustrations and graphics for major publications, ad agencies, and brands. He is also the co-creator of “Goomer,” a comic strip that has been continuously published since 1987 and was made into an award-winning movie. Celebrities from Kofi Annan to Bill Clinton own his drawings, and his work can be seen in museums ranging from the Olympic Museum in Lausanne, Switzerland, to the National Library of Madrid. Of course, he’s also won his share of awards and honors over the years in mediums from newspaper to film.
Lights is an award-winning digital publication that spotlights the events production industry. It’s an inspiring and interactive combination of ground-breaking technologies, prominent personalities, world-class stage productions, and advice for producing successful events.
In this issue:
LIFE BEHIND THE LIGHTS
Executive producers speak out
A conversation with innovator Bran Ferren
SHOULD THE RFP RIP?
When to pounce on an RFP – and when to pass
SOMETHING TO BRAG ABOUT
The greatness of 4K technology
10 live moments of madness
Saving money when producing an event
USEFUL MOBILE APPS FOR CONVENTIONS
Explore the best apps for your event
WHO ARE THE NEXT MILLENNIALS?
Meet the Post Generation
LAUNCHING CREATIVITY, INC.
Turning your firm into a creative dynamo
If you ask most people about the frustrations in their lives, they’ll probably mention things like mosquitos, traffic jams, and overbearing bosses.
If you ask someone in the event production business, you’re liable to get a very different answer: Requests for Proposals, better known as “RFPs.”
Few in the industry doubt the need for the RFP process – in fact, it’s the most common way for event production companies to land new clients.