Friday, April 10, 2010 – DALLAS
Lights Magazine Design Director, Troy Myatt, was selected by NASA among 50 to attend media events and 6th launch of the SpaceX CRS-6 (Commercial Resupply Services) cargo resupply flight to the International Space Station at NASA’s Kennedy Space Center in Florida. Troy will be will be there to document and photograph the events leading up to and the launch itself from the Canaveral Causeway.
Your event could make or break your business. It’s important that you have everything you need, where you need it, and when you need it. Conducting a proper site survey prior to the event is essential to your success. The following are ten things that you need to take a look at, prior to choosing a venue for the occasion.
Does the venue have the capacity to accommodate all the individuals who will attend your event? Remember to take seating arrangements into consideration. Will you run chairs around the room? Will buffet tables line the room? Will individuals actually sit at the tables? Take measurements of the area to be sure that you will have enough space for tables, chairs, and anything else that will be set up in the room. Be sure to include plenty of room to walk between rows of tables or chairs, as well as plenty of elbow room between seats.
Whatever you want to call it, when art and commerce meet, there’s always a tangible tension between big creative ideas and limited budgets. In the event production business, where variables are more numerous, direct costs are much larger and client expectations are in the stratosphere, the struggle can take on epic proportions.
Our featured artist for this issue is New York illustrator Brett Affrunti. We’ve worked with Brett on several other publications, and he always hits the mark in translating our stories into works of art. We had the chance to catch up with Brett in between projects to ask him: “What inspires you?”
Growing up, did you always want to be an illustrator? When did you realize that you had a very special talent?
I always wanted to be an artist, but it wasn’t until college that I realized I could get hired to make art the way that I do now. Illustration is perfect for me, because I’m the type of artist who wants to make art for people to see out and about in their daily lives – in magazines, newspapers, advertisements, etc. I’ve had the ability to draw well since as far as I can remember. I used to draw my favorite baseball cards and G.I. Joes from when I was about three years old.
How do you turn a building into a must-see event? Through 3D projection mapping, which can transform just about any surface into a dazzling, dynamic video extravaganza. Specialized software makes it possible to project motion graphics and video onto solid objects, making it appear that the buildings are morphing, moving and melding before your eyes. Combine these stunning visuals with compelling sound effects and a fantastic soundtrack, and the results can be truly unforgettable and major advertisers and other organizations are using this new technique to create buzz and attract eyeballs. Words can’t describe the sheer coolness of 3D projection mapping.
The proud, jubilant atmosphere at the groundbreaking of the George W. Bush Presidential Center.
The legendary Coca-Cola Centennial, which established a new benchmark for corporate events.
The memorable theme music of American Top 40, heard by radio listeners worldwide.
The interactive celebration of the Boy Scouts of America’s 100th anniversary, filled with tradition and reverence.
All of these struck a distinct chord with their audiences, and they all have one man’s vision behind them: