The proud, jubilant atmosphere at the groundbreaking of the George W. Bush Presidential Center.
The legendary Coca-Cola Centennial, which established a new benchmark for corporate events.
The memorable theme music of American Top 40, heard by radio listeners worldwide.
The interactive celebration of the Boy Scouts of America’s 100th anniversary, filled with tradition and reverence.
All of these struck a distinct chord with their audiences, and they all have one man’s vision behind them:
Kirk’s storied career has taken him from jingle writer to president, owner and chief creative officer at Corporate Magic, an event production company that specializes in message development to create one-of-a kind projects. Kirk calls the members of his team “messaging architects,” and they’ve been revolutionizing special event production since the company began in 1984.
In the beginning, Jim Kirk was supposed to be a petroleum lawyer. That was his focus while attending Southern Methodist University in Dallas, Texas; it seemed like a good career path with great opportunities. But his career took a different road when, to put himself through school, he accepted a position at a local production company writing music and jingles. “In those days, Dallas was the jingle capital of the world,” Kirk said. He found that he was good at it, and started thinking of a new occupation with even better prospects. He left law school behind and began producing fulltime as broadcasters from across the country came calling.